Writing for online, the long and the short of it

This post from Forbes.com takes a look at what works -- as in attracts traffic -- in online writing. And the answer is . . .  they both work.

But you need to adjust your writing to the topic being covered. One writer in this blog post covers the markets and does many short stories throughout the day. The other writer covers the pharmaceutical field and does longer stories to explain complicated procedures. Both draw what Forbes considers big numbers.

Also note how much these writers use other online tools to build their audiences. They Tweet, have blogs and collect Facebook and LinkIn friends. Last of all, note that Forbes contract contributors get paid according to the number of readers they attract.